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Optimizely Knowledge Base

Pages: Choose where experiments and campaigns run

This article is about Optimizely X. If you're using Optimizely Classic, check this article out instead.
  • Optimizely X Web Experimentation
  • Optimizely X Web Personalization
  • Optimizely X Web Recommendations

  • Decide where experiments and campaigns will run on your site

Pages help you choose “where” campaigns and experiments run. You'll use them to deliver personalized experiences, recommendations, and A/B tests on your site. They're reusable, so you can add them to quickly any campaigns and experiments that you're building.

Here are a few examples of pages in Optimizely:

  • single URL where you want to change the experience
    For example: The homepage of a site

  • pattern of URLs that all share the same template
    For example: All the product detail pages on an e-commerce site

  • global URL that targets all URLs to change elements that appear across pages
    For example: A navigation menu 

Once you set them up, pages are always-on. This means that Optimizely constantly gathers information about visitor behaviors on your pages, regardless of whether a campaign or experiment is running. Optimizely automatically tracks pageview events for every page you attach to an experiment or campaign.

Here's a quick video walkthrough of setting up a page. Scroll down to see it step by step.



Set up a page

Here's how to set up a new page.

  1. Navigate to Implementation > Pages. Select Add a Page.

  2. Name your page. Then, select your page category from the drop-down menu: Home, Checkout, Article, etc.

  3. Next, select the Page Type from the dropdown.

    single URL targets a single page where you want to change the experience (like your homepage).

    pattern of URLs targets a set of URLs that share the same template (like all the product detail pages on an e-commerce site).

    global URL targets all URLs with the snippet to change elements that appear across pages (such as a navigation menu).

  4. Then, use URL Match Types to set the URL.

    Click Test URL(s) to check that the pattern you specify matches your URL.

  5. Finally, select the Activation Mode from the dropdown. Learn more about activation modes.

    If the page can't be identified by a unique URL, select Manual Activation. This generates code that you'll place on your site. For more information on how you or your developer would implement this code, see our developer docs for more info.

  6. Click Save Page

Congratulations! You've created a new page.

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Continue setting up Optimizely X by adding reusable events, tags, and audiences.

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