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Optimizely Knowledge Base

Create a behaviorally targeted audience in Personalization

  • Optimizely X Web Personalization

  • Target experiences to specific audiences based visitor behaviors, in real time
  • Create audiences based on what visitors do on your site

In Optimizely X Web Personalization, you can deliver tailored experiences to specific groups of visitors on your site, based on their behaviors.

For example, let's say we want to behaviorally target an audience called "Luxury Travelers." Luxury travelers are visitors who purchase bags over $200 in the last 30 days.

How do you target this audience in Personalization? First, create page in Optimizely that targets product details for bags. Then, set up an add-to-cart event for bags. Add price and subcategory tags to tell Optimizely when a visitor purchases bags of a certain value.

See all the steps above in this article on adding pages, events, and tags.

In order to create a behaviorally targeted audience, you'll first need to set up a page. Then, add events and tags on that page.

Now, we can target this specific behavior by creating a "Luxury Travelers" audience in Personalization.

Here's a video walkthrough. Read on for a step-by-step description below.



Set up the audience

Here's how to set up a "Luxury Travelers" audience for are visitors who purchased bags over $200 in the last 30 days.

  1. Navigate to the Audiences dashboard. Click Add an audience.

  2. Name the Audience "Luxury Travelers." 

    Under Visitor Behaviors in Audience conditions, select the "Added to Cart" condition. Then, add filters based on the Price and Subcategory tags.

  3. Click Save Audience.