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Optimizely Knowledge Base

Studying for the Optimizely X Web Foundations Exam

Congratulations! By deciding to study for the exam, you are one step closer to becoming certified with our Optimizely X Web Foundations exam!

This study guide consists of dozens of articles that go into depth on every feature in our product, containing knowledge needed to pass the Optimizely Certified User exam.  Please feel free to also browse around our community and read interesting discussions by customers like you. Of course, the best way to prepare is to actually become familiar with using the product by running multiple experiments with statistically significant results.

This study guide is made to be taken in the suggested sequence, but feel free to jump around if you already feel comfortable with certain topics. Good luck!

How Optimizely works

Key concepts:

  • How Optimizely runs on your site
  • How unique visitors are counted in Optimizely
  • Stats Engine and how it differs from other statistical models
  1. Get started on Web Optimization
  2. The Optimizely snippet
  3. Implement the Optimizely snippet
  4. The Optimizely Stats Engine

Set up your Optimizely account

Key concepts:

  • Manage collaborators and user roles
  • Best practices for implementing the snippet
  • Distinguish between Account, Project and Experiment levels
  • Manage integrations
  • Pause, clone and archive experiments
  1. Manage collaborators and user roles
  2. Implement the Optimizely snippet
  3. Manage projects and experiments
  4. Manage integrations

The Visual Editor

Key concepts:

  • Editing capabilities available within the Optimizely visual editor
  • Best practices for using the editor and for running experiments
  1. The Visual Editor 

QA and launch an experiment

Key concepts:

  • Adjust traffic allocation
  • How to use preview tool and run a cross-browser test
  • Share unpublished variations with stakeholders
  • Check goal firing
  1. Traffic Allocation
  2. Preview tool
  3. QA-ing the experiment

Interpret and take action on results

Key concepts:

  • Statistical significance and why it matters
  • How to manage winning, losing and inconclusive results
  • How goal conversions are tracked on the results page
  • Segmenting results
  1. Statistical Significance and the Stats Engine
  2. Interpret your results
  3. Results page
  4. Send all traffic to the winning variation

We also recommend taking our self-paced learning paths in order to dive deeper into each of these topics. 

Access the "Implement Optimizely X" learning path here.

Access the "Experiment with Optimizely X" learning path here.

Access the "Take action on Results" learning path here.