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Everything you need to learn Optimizely X in one place: See our resource pages for Web Experimentation and Personalization.

Optimizely Knowledge Base

Manage projects in Optimizely X Web

This article is about Optimizely X Web. If you're using Optimizely Classic, check this article out instead.
relevant products:
  • Optimizely X Web Experimentation
  • Optimizely X Web Personalization
  • Optimizely X Web Recommendations

  • Create and manage Projects and Experiments
  • Add, remove, duplicate, and archive Projects or Experiments

Once you start using Optimizely, you'll have a growing number of experiments and campaigns to manage. Projects help you keep everything organized.

Projects let you subdivide your Optimizely account into little territories: for different sections of a website, multiple sites, or different products. (If you're using Optimizely X Full Stack, projects work a little differently.)

Each project has its own: Optimizely snippet, set of experiments, and set of collaborators.

Create a new project

Here's how to create a new project, with step-by-step instructions below:

  1. In the sidebar, select Switch Project

  2. Click New Project.

  3. Select Create Web Project.

  4. Name your project--you can always change it later.

  5. Click Create Project.

Do you have separate development and production environments? Here's how to set up Optimizely projects and run experiments with two environments.

Rename, archive, and unarchive projects

Here's how to rename, archive, and unarchive projects. Scroll down for step-by-step instructions.

  1. In the sidebar, select Manage Projects.

  2. Choose the project from the list.

  3. To rename the project, hover over the name in the right sidebar, click the name, and edit.

  4. To archive the project, click Archive.

  5. To reactivate an archived project, click Unarchive.