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Optimizely Knowledge Base

Manage experiments and campaigns in Optimizely X

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Optimizely Classic
This is what the Optimizely Classic user interface looks like.
Optimizely X
This is what the Optimizely X user interface looks like.
. If you're using Optimizely Classic, check this article out instead.
relevant products:
  • Optimizely X Web Experimentation
  • Optimizely X Web Personalization
  • Optimizely X Web Recommendations

  • Filter experiments and campaigns by status
  • Create, duplicate, and archive experiments and campaigns
  • Rename experiments and campaigns

Experiments and Personalization campaigns can have the following statuses:

  • Running: The experiment is live and running on your site (as long as the Snippet is present).

  • Paused: The experiment was running, but is currently not running. Visitors who were in this experiment while it was live will not continue to see the experiment.

  • Draft: The experiment is not yet live on your site.

  • Archived: The experiment is not actively in use, and will not be included in the snippet.

You can filter experiments and campaigns by status and rename experiments and Personalization campaigns.

Duplicate or archive

To duplicate or archive the experiment, click the Actions () icon and select Duplicate or Archive.


When duplicating, choose the existing Project then click 'Duplicate Campaign' only once.


Wait until the following modal appears to confirm success, or wait a minute and try to duplicate again.


Once you close the modal, wait another moment for the Experiments overview page to refresh and you will see your duplicated Experiment/Campaign with the naming convention "Copy Of  [Name]".



To see experiments and campaigns by status, click the dropdown menu and select a status to filter by.


Here's how to rename experiments, with step-by-step instructions below:

  1. From your Home page, click the name of the experiment you want to rename.

  2. In the Manage Experiment panel, click Settings.

  3. In the Name field, edit the experiment name.

  4. Click Save.

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