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Everything you need to learn Optimizely X in one place: See our resource pages for Web Experimentation and Personalization.

Optimizely Knowledge Base

Manage experiments and campaigns in Optimizely X

This article is about Optimizely X. If you're using Optimizely Classic, check this article out instead.
relevant products:
  • Optimizely X Web Experimentation
  • Optimizely X Web Personalization
  • Optimizely X Web Recommendations

  • Filter experiments and campaigns by status
  • Create, duplicate, and archive experiments and campaigns

Experiments and Personalization campaigns can have the following statuses:

  • Running: The experiment is live and running on your site (as long as the Snippet is present).

  • Paused: The experiment was running, but is currently not running. Visitors who were in this experiment while it was live will not continue to see the experiment.

  • Draft: The experiment is not yet live on your site.

  • Archived: The experiment is not actively in use, and will not be included in the snippet.

Duplicate or archive

To duplicate or archive the experiment, click the Actions () icon and select Duplicate or Archive. Archiving experiments that aren't active can help you reduce the snippet size for the project and improve page loading speeds.


To see experiments and campaigns by status, click the dropdown menu and select a status to filter by.

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