Skip to main content

We are currently experiencing an issue that is preventing customers from submitting support tickets. Please contact us at (866) 819-4486 if you need immediate assistance.

Optimizely Knowledge Base

Best practices for organizing experiments and campaigns

  • Optimizely X Web Experimentation
  • Optimizely X Web Personalization
  • Optimizely X Web Recommendations
  • Optimizely Classic
  • Organize experiments in a project
  • Quickly filter and find experiments

As your optimization program grows, your Optimizely project will include more and more experiments. Sifting through them can be overwhelming. Below, we provide a few tips to help you organize experiments in Optimizely.

You can also read more about managing experiments and projects.

Archive experiments

Consider archiving experiments that are no longer active, so they don't show up in your project. You'll still be able to reference and un-archive the experiment, if you like.

To archive an experiment:

  1. Navigate to the Home page.

  2. Select the experiment and click the Archive () icon.

To access archived experiments:

  1. Navigate to the Campaigns dashboard in Optimizely X or the Experiments tab in Optimizely Classic or .

    Click the dropdown menu and select Archived.

  2. Select an experiment and click Unarchive.

    Here's what that looks like in Optimizely X:

    Here's what that looks like in Optimizely Classic:

Use the description field in Optimizely Classic

In Optimizely Classic, use the description field to detail which variations won or lost, and record the main purpose of the experiment. You'll be able to see this description in the experiment list, without opening the experiment itself.

In the Experiment Details sidebar, click Edit Text to open the description field. Add your description. Click Save when you're done.

Filter by name

Use the Filter by name field search for your experiment.

In Optimizely Classic, navigate to the Home page.

In Optimizely X, navigate to the Campaigns dashboard. 

Optimizely will display a list of experiments that match your terms.

Happy organizing!