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Optimizely Knowledge Base

Privacy and Data Protection Controls

This article summarizes key privacy and data protection controls available to Optimizely Customers, and may be particularly relevant to customers subject to Europe’s General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

In this article:

Anonymize IP addresses in Optimizely

Cookie controls and user IDs:

Help with data subject requests

Data security

Other project settings in Optimizely

 

Anonymize IP addresses in Optimizely

This article explains how you can easily anonymize your visitors’ IP address before Optimizely stores event data, either by project or by account.

Control cookies and user IDs

Optimizely’s products use identifiers to control content delivery and provide analytics. 

Optimizely Web uses a cookie to identify visitors to your site. This article explains the purpose and behavior of key cookies used by Optimizely Web. Optimizely Web can be integrated with popular tag management and cookie banner tools to make it easier for you to customize your approach to cookie compliance. This article describes options for managing cookies and local storage set by Optimizely Web. In addition, you can set a cookie expiration through our APIs.

Optimizely Full Stack allows you to set your own identifiers. This article explains how to define and manage user IDs in Optimizely Full Stack.

Help with data subject requests

This article describes how Optimizely can help you respond to an EU or California data subject’s request to  access or delete their personal data. 

Data security

This page describes Optimizely’s technical and organizational measures on data security. This page describes the data stores that Optimizely has encrypted at rest.

Other project settings in Optimizely

Some customers may prefer a higher level of privacy for the functionality and information handled by the Optimizely snippet. This article outlines project settings that can help you adjust the level of privacy protection applied to your experiments.