- Track conversion goals or events that occur offline, or not in a browser
- Pass offline data to Optimizely
To learn how to integrate your off-line systems with Optimizely, read our Developer Documentation on the Event API or share it with your developer.
The "g", goal ID, value is optional but it is recommended that they add it to their offline conversion. Offline goals without the goal ID will be processed by a backfill job before reaching the results page. As a result, some offline goals may not immediately appear on the results page.
Offline conversion events in results
Most offline conversion events will be tracked on your Results page like any other goal. Below, we describe a couple of ways in which offline conversions behave differently.
Are you trying to send conversions to a paused experiment? Paused experiments can receive conversions, but they won't be processed or visible on the Results page until the experiment is active.
Depending on the variance in your conversion data, anonymous events may have an effect on Optimizely's statistical significance calculations, rendering the calculations invalid.