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Optimizely Knowledge Base

Manage events in an Optimizely Web project

  • Manage the clickcustom, and pageview events you can use to track visitor behaviors on your site.

In Optimizely, you can create and manage your events in the Implementation dashboard. An event always lives on a page, so here they're organized according to the pages that they're attached to.

For each event, Optimizely also lists a Type. The Type shows you whether the event is a click, pageview, or custom event.

You'll create and manage all your events in the Events dashboard. You can view all active and archived events in a project in the dashboard. Active events are included in the snippet. Archived events are not included in the snippet.


  1. Navigate to ImplementationEvents.

  2. Use the dropdown to filter by Active or Archived events.

This article shows you how to edit, archive, and unarchive existing events. In the Events dashboard, you can also create a new event.

Edit an event

Here's how to edit an existing event:


  1. Navigate to ImplementationEvents.

  2. Click the Actions () icon for the event.

  3. Select Settings.

  4. Make your changes and click Save.

Archive an event

You can archive click, custom, and pageview events from the Events dashboard. Archiving events has the same effect as deleting them. Archived events are no longer tracked and are removed from the snippet.

Pageview events are always attached to a page and created automatically, so when you archive a pageview event, you're actually archiving the page as well.

If you archive a page, existing campaigns that use that page won't be affected, but you won't be able to add the page to any new campaigns.

Here's how to archive an existing event:


  1. Navigate to ImplementationEvents.

  2. Click the Actions () icon for the event.

  3. Select Archive.

  4. In the warning dialog, click Archive Event.

Unarchive an event

Here's how to unarchive an existing event:


  1. Navigate to ImplementationEvents.

  2. At the top of the Events dashboard, click the filter dropdown menu.

  3. Select Archived.

  4. Click the Actions () icon for the event you want to unarchive.

  5. Select Unarchive.

To unarchive events within an archived page, you also have to unarchive the page. Optimizely will display an alert dialog so you can confirm that you want to unarchive the event and page at the same time.