- Optimizely X Web Personalization
- Optimizely X Web Experimentation
- Optimizely X Web Recommendations
THIS ARTICLE WILL HELP YOU:
- Create an event in Optimizely X Web
- Measure the impact of an experiment or campaign
You can think of events as the “verbs” of Optimizely X. They track the actions that people take on your site, such as clicks, pageviews, form submissions, and purchases.
There are three kinds of behavior you can track:
Click events, which capture visitor clicks on elements like buttons or offers
Pageview events, which are tracked automatically for each page that you set up
Custom events, which capture additional information
Click Events capture visitor clicks on elements like buttons or offers. You create them on a page, and they inherit the URL targeting from that page.
Here's how you'd set up an "Added to cart" click event in the Editor.
Pageview events are added automatically for each page you create; no action is required from you. They can be viewed under the Events tab.
Custom events capture additional information using custom code. You can use them to track behaviors like watching a video, submitting a form, or other actions that aren’t always reflected in clicks.
Go to the Events tab and click New Custom Event.
Categorize your new custom event. This will populate the API Call with the proper
eventName, which you'll add to your site.
Add the generated API call to your site. For more information on how you or your developer would implement this, see our developer documentation.