- Create events that you want to track
- Use events to measure the impact of your variations
Events are the "verbs" of a campaign; they track the actions that people take, such as clicks to a search result. In Optimizely X Full Stack, events help you track key user behaviors on your application, or anywhere else in your technology stack. When you create an experiment or campaign, you'll use events to measure the impact.
Events that are added to a campaign are called metrics.
If you're familiar with Optimizely X Web custom events, events in Full Stack projects behave very similarly. Our development team is working to share events across projects so you can track custom Optimizely X Web events that you’ve already set up without repeating the instrumentation.
In the meantime, you'll copy each of the events from Optimizely X Web projects to your Full Stack project and track them separately. Contact your Solutions Architect for help.
Learn more about getting started with Full Stack.
Create an event
Create events to track user actions.
In Full Stack, navigate to the Events dashboard and click New Event.
Define an event key, a unique identifier that you'll reference in your code when you call