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Optimizely Knowledge Base

Introduction to integrations in Optimizely X Web

This article is about Optimizely X. If you're using Optimizely Classic, check this article out instead.
 
RELEVANT PRODUCTS:
  • Optimizely X Web Experimentation
  • Optimizely X Web Personalization
  • Optimizely X Web Recommendations

THIS ARTICLE WILL HELP YOU:
  • Discover the platforms that integrate with Optimizely X Web
  • Familiarize yourself with available integrations in Optimizely X Web versus Optimizely Classic

Optimizely X integrates with a few best-of-breed technology platforms; each provides a different view of your site. Use integrations to discover powerful ways to target content, measure results, and enhance your visitors' experience.

Here's how to enable an integration in Optimizely X Web.

Available integrations

Here's a list of platforms that Optimizely X Web currently integrates with. We'll be adding more integrations soon.

Built by Optimizely

Analytics integrations

Audience integrations

Built by Optimizely Partners

Optimizely's Technology Partners

Compare with Optimizely Classic

Here's a list that helps you compare available integrations in Optimizely Classic.

Integrations built by Optimizely

Integration Optimizely Classic Optimizely X Web 
Adobe Analytics
AT Internet  
BlueKai
ClickTale  
comScore Digital Analytix  
CrazyEgg  
Demandbase
Gigya  
Google AdWords
Google Analytics (Classic)
Google Universal Analytics
Inspectlet  
Kissmetrics  
Krux
Lytics
Lotame
Marketo (beta)  
Mixpanel  
Moat  
RedEye (beta)  
Salesforce (beta)  
SessionCam  
Skymosity  
Tealium AudienceStream
WordPress  
wywy  

 

Integrations built by Partners

Integrations that are build by partners use the public Optimizely APIs to integrate. These integrations are supported by the partners. 

Integration Optimizely Classic Optimizely X Web 
AddShoppers  
Ambassador  
AVANSER  
Bizible
BlueConic
CallRail  
CallTrackingMetrics  
Decibel Insight  
Delacon  
Demandware  
DialogTech  
Econda  
Effective Experiments  
EPiServer
Experiment Engine  
Extole  
Freespee  
Infinity Tracking  
Invoca  
Jaco  
Justuno  
LeadsRx  
Lotame
MediaHawk  
Microsoft Azure Active Directory
MonkeyWorks Monitor  
Mouseflow  
Parse.ly  
PerfectPrice  
Ptengine  
Qualaroo  
Relay42
Sauce  
Segment
Signal  
SoClever  
Woopra  
Tealium AudienceStream
Tealium IQ