Skip to main content


Optimizely Knowledge Base

Integrations in Optimizely Web and Full Stack

  • Discover the platforms that integrate with Optimizely Web
  • Familiarize yourself with available integrations in Optimizely Web

Optimizely integrates with a few best-of-breed technology platforms; each provides a different view of your site. Use integrations to discover powerful ways to target content, measure results, and enhance your visitors' experiences. 

Here's how to enable an integration in Optimizely.

Available integrations in Optimizely Web

Optimizely Web offers several out-of-the-box, one-click integrations for platforms our customers use frequently. We'll be adding more soon.

Available with all Optimizely plans

  • Google Analytics Classic

  • Google Universal Analytics

  • Clicktale

  • Adobe Analytics

Available with Scale plans only

  • Adobe Audience Manager

  • BlueKai

  • Demandbase

  • Google Adwords

  • Krux

  • Lotame

  • Lytics

  • Relay42 (built by partner)

  • Slack

  • Tealium AudienceStream 

Here is a list of our Optimizely Integration articles: 

Here is a list of resources for integrations built by Optimizely Partners: 

Available in Full Stack

The Optimizely for Jira app allows users to connect their Optimizely and Jira workflows without unnecessary duplication of effort. Read Integrate Optimizely with Jira to learn more.