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Optimizely Knowledge Base

Integrations in Optimizely X Web

  • Discover the platforms that integrate with Optimizely X Web
  • Familiarize yourself with available integrations in Optimizely X Web

Optimizely X integrates with a few best-of-breed technology platforms; each provides a different view of your site. Use integrations to discover powerful ways to target content, measure results, and enhance your visitors' experiences.

Here's how to enable an integration in Optimizely X Web.

Available integrations

Optimizely X Web offers several out-of-the-box, one-click integrations for platforms our customers use frequently. We'll be adding more soon.

Available with all Optimizely plans

  • Google Analytics Classic

  • Google Universal Analytics

  • Clicktale

  • Adobe Analytics

  • Google Adwords

Available with Enterprise plans only

  • Adobe Audience Manager

  • BlueKai

  • Demandbase

  • Krux

  • Lotame

  • Lytics

  • Relay42 (built by partner)

  • Tealium AudienceStream

Optimizely also supports several integrations built and supported by Optimizely partners. For a complete list, click here.

Here is a list of our Optimizely X Integration articles: 

Here is a list of resources for integrations built by Optimizely Partners: