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Optimizely Knowledge Base

Integrations in Optimizely X Web

There are two versions of Optimizely
What version do you have?
X
Optimizely Classic
This is what the Optimizely Classic user interface looks like.
Optimizely X
This is what the Optimizely X user interface looks like.
. If you're using Optimizely Classic, check this article out instead.
RELEVANT PRODUCTS:
  • Optimizely X Web Experimentation
  • Optimizely X Web Personalization
  • Optimizely X Web Recommendations

THIS ARTICLE WILL HELP YOU:
  • Discover the platforms that integrate with Optimizely X Web
  • Familiarize yourself with available integrations in Optimizely X Web versus Optimizely Classic

Optimizely X integrates with a few best-of-breed technology platforms; each provides a different view of your site. Use integrations to discover powerful ways to target content, measure results, and enhance your visitors' experiences.

Here's how to enable an integration in Optimizely X Web.

Available integrations

Here's a list of platforms that Optimizely X Web currently integrates with. We'll be adding more integrations soon.

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Here is a list of our Optimizely X Integration articles: Google Universal Analytics, ClicktaleAdobe AnalyticsGoogle AdWordsBlueKaiDemandbaseKruxLyticsTealium AudienceStreamAdobe Audience Manager

Here is a list of resources for integrations built by Optimizely Partners: 
BizibleDemandwareBlueConicDecibel Insight, EcondaEPiServerFullStoryHotjarMicrosoft Azure Active DirectoryMouseflowQualarooRelay42SegmentSessionCamTealium IQ

Compare with Optimizely Classic

Here's a list that helps you compare available integrations in Optimizely Classic.

Integrations built by Optimizely

Integration Optimizely Classic Optimizely X Web 
Adobe Analytics
Adobe Audience Manager
AT Internet  
BlueKai
ClickTale
comScore Digital Analytix  
CrazyEgg  
Demandbase
Gigya  
Google AdWords
Google Analytics (Classic)
Google Universal Analytics
Inspectlet  
Kissmetrics  
Krux
Lytics
Lotame  
Marketo Deprecated  
Mixpanel
Moat  
RedEye (beta)  
Salesforce Deprecated  
SessionCam  
Skymosity  
Tealium AudienceStream
WordPress  
wywy  

 

Integrations built by Partners

Integrations that are built by partners use the public Optimizely APIs to integrate. These integrations are supported by the partners, and not Optimizely.

Integration Optimizely Classic Optimizely X Web 
AddShoppers  
Ambassador  
AVANSER  
Bizible
BlueConic
CallRail
CallTrackingMetrics  
ContentSquare  
Decibel Insight
Delacon  
Demandware  
DialogTech
Econda
Effective Experiments  
EPiServer
Experiment Engine  
Extole  
Freespee  
FullStory  
Hotjar
Infinity Tracking  
Invoca  
Jaco  
Justuno  
LeadsRx  
MediaHawk  
Microsoft Azure Active Directory
MonkeyWorks Monitor  
Mouseflow
Parse.ly1  
PerfectPrice  
Ptengine  
Qualaroo
Relay42
Sauce  
Segment
SessionCam
Signal  
SoClever  
Woopra  
Tealium AudienceStream
Tealium IQ

1 not supported in conjunction with custom snippets

Integrations built by third parties

The following integrations are built by third parties, and aren't supported by Optimizely.

Integration Optimizely Classic Optimizely X Web 
Shopify   Link