relevant products:
  • Optimizely X Web Experimentation
  • Optimizely X Web Personalization
  • Optimizely Classic

this article will help you:
  • Integrate Lytics with Optimizely
  • Import Audiences from Lytics into Optimizely

Lytics is an analytics tool that allows you to identify predictive audiences and use them across your digital marketing channels. Integrating Lytics with Optimizely allows you to target campaigns and experiments to audiences identified in Lytics.

For example, users who are members of the Dormant audience might receive a special promotion in order to bring up their level of activity, while Consistent users are invited to leave reviews or praise your brand on Facebook.

The integration combines Lytics' deep multi-channnel user profiles (Twitter, Facebook, mobile, email, web, etc.) with Optimizely Audiences to drive personalization on the web. Here's how to start:

  1. First, add the Lytics tracking tag. Copy and paste the Lytics Tracking Tag onto your site above the Optimizely snippet.

  2. Next, make your Lytics audiences available to Optimizely. In your Lytics dashboard, navigate to Manage Accounts > Edit Master. Select the check box next to Public Segments.


    Save your changes. Now, you're ready to begin exporting audiences to Optimizely.

Option 1: Create a Lytics audience in Optimizely

  1. Enable Lytics in your Optimizely project.

    In Optimizely X, toggle on the integration.

    In Optimizely Classic, navigate to the Home pageIntegrations tab. Toggle the button to On in the right sidebar.

  2. Enter your Data API Key. You can find that here. Then, click Save. 

  3. Create a new audience or add Lytics conditions to an existing audience based on company information in Lytics.

    In Optimizely X, navigate to the Audiences dashboard > Create new audience.

    In Optimizely Classic, navigate to Overview Audiences tab > New audience.

  4. Under Conditions, click Lytics. Drag and drop the condition and complete the open fields.



    The drop-down shows all audiences that you've defined in your Lytics account, including custom and smart audiences.

Option 2: Sync Lytics audiences with Optimizely

The Optimizely plug-in in Lytics lets you sync your audiences. All audiences in Lytics will be exported to Optimizely and will continuously update every hour. Any new audience in Lytics will also automatically be added to Optimizely.

  1. In the Lytics dashboard, click the Optimizely tile to Connect.

  2. Then, enter your API token. Here's how to generate a token in Optimizely

  3. Enter the API key in Lytics and connect your Optimizely account. Then, navigate to Actions in Lytics account and click Export Audience.

  4. Click Save.