This article is about Optimizely Classic. If you're using Optimizely X, check this article out instead.
relevant products:
  • Optimizely Classic

This article will help you:
  • Integrate AT Internet Analytics to read data from Optimizely
  • See reporting on Optimizely experiments in AT Internet Analytics

If you use AT Internet Web Analytics for analytics on your website, you may wish to view analytics details for the visitors who have seen a given variation in your Optimizely experiment. As with Optimizely's Google Analytics Integration, you can easily integrate Optimizely with AT Internet. 

Enabling the AT Internet Integration

Optimizely uses AT Internet's "MV Testing Tags" to tag your visitors with the experiments and variations to which they've been added. Once the integration is enabled, you will be able to access the Multivariate Testing report in your Digital Workspace and click on any test name to see the visitors to the test broken out by variation. 

To enable AT Internet integration, go to the Integrations tab on the Home page. Select the AT Internet Integration and toggle the button to On in the right panel.

Optimizely needs 2 pieces of information from you in order to integrate successfully with AT Internet:

  • Account Number: Your AT Internet tag account number
  • Log Server URL: The log server URL used by your AT Internet tag

These boxes can be found in the Settings section of the right-hand panel in the Integrations tab. To learn how to find this information, see the section below on finding your Account Number and Log Server URL.

You can also check the box to enable this integration by default for all new experiments. 

To enable or disable the integration for an individual experiment, go to that experiment in the Editor and click Options > Integrations. Then check the AT Analytics box.

Make sure that your Optimizely experiment is running for this integration to work.

Finding your account ID and log server URL

In order to Integrate your Optimizely Experiments with AT Internet Analytics, you'll need to enter your Account ID and Log Server URL in the Optimizely Editor.

You can find these by looking at the source code of your page.

Here is an example of an AT Internet tag on a webpage. The values were looking for are found in the <noscript> <img> tag at the end of the tag.

The 'src' attribute of the <img> tag will start with the log server URL (everything before /hit.xiti). This is the Log Server URL.

The 'src' attribute of the <img> tag will also have a query parameter 's', which contains the account id we need.

The values in the screenshot below show these 2 values:


The log server URL is different than the xtsd variable at the beginning of the script. Make sure to use the URL at the beginning of the <img> tag.


Viewing Experiment Variations in Digital Workspace

Once you've enabled the Optimizely AT Internet integration and started your experiment, you can view this data in your Digital Workspace of your AT Internet account.

Once logged in, click Usability > Multivariate Testing on the left hand navigation menu at the bottom. You can then select Tests to see a list of all the experiments that have sent data to AT Internet and see their metrics broken down by variation names.