• Integrate Qualaroo with Optimizely

Qualaroo gives marketers a complete solution for collecting and acting on visitor insights to improve website performance. Powered by unobtrusive on-site surveys, Qualaroo collects the voice of customer feedback that can be used to drive conversion rates. 

You have two options for integrating Qualaroo with Optimizely:

  • Target a Qualaroo survey to a particular Optimizely variation. By doing this, you can get qualitative feedback about the user experience in that variation and use those insights to inform future Optimizely experiments.

  • Use Optimizely to test different Qualaroo survey variations against each other.

Qualaroo is developing support for using Qualaroo to create Optimizely Audiences and target new experiences based on survey feedback.


Qualaroo also describes the Optimizely-Qualaroo integration in their Knowledge Base. For more information about targeting surveys based on Optimizely variations, check out Qualaroo’s article on how to use Optimizely and Qualaroo together.

Let’s take a quick look at how to implement each of these integrations.

Target a Qualaroo survey to an Optimizely variation

With this integration, you can target a particular Qualaroo survey to visitors who saw a particular Optimizely variation.

Why might you want to set up this kind of survey targeting?

Suppose you created a variation with substantial changes to your pricing page. With your Optimizely experiment, you can measure the impact of these changes on key conversion rates. A targeted Qualaroo survey that collects specific visitor feedback for a particular variation can help you understand why one variation performed better or worse than another. Even in variations with an overall lift in conversion rates, this qualitative feedback may indicate ways to further iterate and improve on the existing variation. You can test these further changes in Optimizely and celebrate an even more dramatic uplift in conversions.

This integration is available to all Optimizely plans, but requires an Enterprise-level Qualaroo plan.

Here's how to enable this targeting:

  1. Determine which experiment and variations you want Qualaroo to target. On the desired experiment page within Optimizely, retrieve the experiment ID and variation names.


  2. Go to Qualaroo’s survey configuration and enter the experiment ID and the names of the variations (comma-separated) that you want to display the desired survey.

Congratulations, your survey targeting is set!

Use Optimizely to A/B test Qualaroo Surveys

You can also use Optimizely to test variations of a Qualaroo survey against each other. Through such an experiment, you can determine which wording and ordering of survey questions generates the highest quality and frequency of responses.

Here's how to test Qualaroo surveys with Optimizely:

  1. Create an experiment in Optimizely with two (or more) variations. Don’t make any changes to these variations in Optimizely’s visual editor.

  2. In Qualaroo, configure two surveys on the same page. Using the procedure described in the previous integration option, target each to a different variation.

Now Optimizely will randomly bucket users into the survey variations. Wait for enough data and analyze the number and quality of responses that each version of the survey received.