relevant products:
  • Optimizely X Web Experimentation
  • Optimizely X Web Personalization
  • Optimizely X Web Recommendations

This article will help you:
  • Integrate Hotjar to add control and variation tags to recordings when you're running an experiment on a page.

If you use Hotjar Business and Optimizely X, you can enable Hotjar's integration to align visitor analytics and feedback with your Optimizely experiments.

When you enable the integration, Hotjar will automatically add control and variation tags to recordings when you're running an experiment on a page. You'll be able to see which recordings are part of different experiments and variations and filter recordings by variation. This will help you select the recordings you want to watch when you're reviewing experiment results.

To get the Hotjar integration up and running, follow Hotjar's integration guide.