relevant products:
  • Optimizely X Web Experimentation
  • Optimizely X Web Personalization

This article will help you:
  • Enable the Adobe Audience Manager integration in Optimizely
  • Create new audiences using the Adobe Audience Manager integration

This document describes in more detail how data flows through the integration when it is enabled and may be shared with customers who require a deeper explanation: https://docs.google.com/document/d/1RfHGLf_gPTHyjRy3xnkhVl1WmMHDqcAkC8Y2RCO7i1g/edit

The Adobe Audience Manager (AAM) integration makes it easy to target segments defined in AAM via Optimizely audiences. Once the integration is configured, you’ll be able to run targeted experiments and personalization campaigns.

Prerequisites

To use the AAM integration, you will need:

  • A valid Adobe Audience Manager subscription

  • A supported Optimizely plan (Personalization Standard, Personalization Professional, or Web Enterprise)

  • Administrative permissions in Adobe Audience Manager

Set up Adobe Audience Manager