- Optimizely Classic
- Optimizely X Web Experimentation
- Optimizely X Web Personalization
- Optimizely X Web Recommendations
This article will help you:
- Implement the Optimizely snippet if you're using Tealium iQ, synchronously and asynchronously
When you set up Optimizely for the first time, you'll need to implement the Optimizely snippet: a single line of code that lets you start running A/B tests. You can use a tag management system like Tealium iQ to implement the Optimizely snippet.
There are two ways to implement Optimizely within Tealium: synchronously and asynchronously. This article describes both, but Tealium and Optimizely recommend synchronous loading as a best practice.
Learn important best practices and pitfalls for implementing Optimizely with a tag manager, or to choose a different tag management system.