Projects

• These can help you organize your account into sections for different areas of your website, for multiple sites, and for staging vs. production environments. 

Managing Collaborators

• Doing this enables you to assign people at different levels, and to share projects without giving others direct access to software.

• Remember, in Optimizely terminology, collaborators and users are the same. 

How to create pages

• When you set up a page, you can then choose the settings for that page (or for a group of pages), and then save them.

How to create events

• Events are used to track behaviors and measure impact.

How to create audiences

• Not all visitors are the same, so experiences should be different too. Creating audiences helps target groups of visitors with a common characteristic (mobile vs desktop, languages, etc.) for your experiments.

Read more: Create Experiments in Full Stack