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Everything you need to switch from Optimizely Classic to X in one place: See the Optimizely X Web Transition Guide.

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Optimizely Knowledge Base

Optimizely X OTT Resources

Optimizely X
OTT Resources
Welcome to the help guide for Optimizely X OTT.

Here you’ll find resources that help you build and run experiments for native tvOS and Android apps, and learn from results.

To jump into building your first OTT experiment, choose a guide:

For full documentation of our SDKs, check out our developer documentation.

Set up Optimizely X OTT

Learn about Optimizely X, make the switch from Classic, and set up a project space for your experiments.

Build experiments

Set up experiments, target them to certain users, and track key behaviors.

QA and troubleshoot

Keep your experiments running smoothly.

Events tracking

Monitor the conversion metrics and KPIs that you care about.

Join the conversation

Ask questions about Optimizely's tvOS and Android SDKs, and learn how to make your app more engaging on Optiverse Community.