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Everything you need to learn Optimizely X in one place: See our resource pages for Web Experimentation and Personalization.

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Optimizely Knowledge Base

Optimizely X Experimentation Resources

Optimizely X Web
Experimentation Resources
Welcome to the help guide for Experimentation.

Here you'll find resources that help you instrument your site, build and run experiments, and learn from results. If this is your first time using Optimizely, jumpstart your setup with this article.

Other ways to learn:
  • Join an Academy Live session for an interactive, hour-long training on how to launch an experiment in Optimizely X
  • See the differences between Optimizely Classic and Optimizely X at a glance in this article
Set up Experimentation

Before you can start running experiments, implement Optimizely on your website. Here are a few articles to help you get started:

Build Experiments
QA and Troubleshoot
Turn results into action
Grow your optimization program:

Check out the Optimization Methodology to learn more about building an impactful optimization program.

Connect with like-minded professionals on Optiverse Community: our forum for sharing growth -marketing best practices, A/B testing ideas, product support, and more.