Skip to main content


Optimizely Knowledge Base

Optimizely Performance Resources

Optimizely X Web
Experimentation Resources
Welcome to the help guide for Experimentation.

Below you'll find resources to help you set up Optimizely, build and run experiments, and learn from results. If this is your first time using Optimizely, use our quickstart guide.

Other ways to learn:
Set up Experimentation

Before you can start running experiments, implement Optimizely on your website. Here are a few articles to help you get started:

Build Experiments
QA and Troubleshoot
Turn results into action
Grow your optimization program:

Check out the Optimization Methodology to learn more about building an impactful optimization program.

Connect with like-minded professionals on Optiverse Community: our forum for sharing growth -marketing best practices, A/B testing ideas, product support, and more.