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Get started with Optimizely X OTT

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Relevant Products:
  • Optimizely X OTT

  • Get started with Optimizely X OTT
  • Create experiments for native tvOS and Android apps
  • Run experiments anywhere in your technology stack using one of Optimizely’s SDKs
  • Use Optimizely’s Stats Engine to measure the impact of your experiments

Optimizely X OTT allows you to run experiments and roll out features in your native Apple TV and Android TV apps. It enables product and engineering teams to experiment on key parts of the app and roll out new features to users.

OTT (which stands for "over the top") experiments require you to use one of Optimizely’s SDKs for tvOS or Android. These SDKs work analogously to Optimizely’s Full Stack SDKs in backend languages (Python, Java, Ruby, Node, PHP).

Here's an example usage of the Optimizely tvOS SDK:


To learn more or add Optimizely X OTT to your account, contact your Customer Success Manager.

More resources

Choose one of these guides to jump into building your first Optimizely X OTT experiment:

Or, check out Optimizely's OTT developer documentation.

You may already have ideas for what to test and optimize. But if you need a few more OTT experiment ideas, check out these articles:

See additional resources
Here are all our articles about the Optimizely dashboard, which you'll use to create projects, add collaborators, manage privacy settings, and more: 

Here's our developer documentation, where you'll find code samples, full references for our SDKs, and getting started guides.