- Create and manage experiments
- Add, remove, duplicate, archive, and un-archive experiments
Each project contains a set of experiments that you run on your site. For each experiment, you'll see the status, number of visitors, number of goals, and dates created and last modified. Want to see how to create and manage experiments? Watch this short video.
Click an experiment to open the Experiment Details panel. In this panel, you can:
Access the Editor, Results page, or Preview Mode for the experiment.
Vew and edit key experiment components like Traffic Allocation, Goals, Audiences, URL Targeting, and the Scheduler.
At the bottom of the Experiment Details panel, you'll see buttons for viewing the experiment's change history and deleting the experiment. To the right, you'll see the Experiment ID, which you might need for troubleshooting.
Experiments can have these statuses:
Running: The experiment is live and running on your site (as long as the snippet is present).
Paused: The experiment was once live, but is not currently running on your site. Visitors who were in this experiment while it was live will not continue to see the experiment.
Draft: The experiment is not yet live on your site.
Archived: The experiment is not actively in use and will not be contained in your snippet.
Under Settings > Privacy, you can disable paused and draft experiments from being included in the Optimizely snippet. Disabling these experiments will reduce your snippet size and give you increased privacy, but it may impede your ability to QA experiments.
To start or pause an experiment from the Home page, click the start and pause buttons.
You might create a duplicate experiment when:
You're using the duplicate as the basis of a new experiment.
You want to direct 100% of traffic to a variation.
To create a duplicate experiment, click the Duplicate button and select the project where you want the duplicated experiment to go.
After you've duplicated your experiment, you can change the traffic allocation of your new experiment by selecting it from the list and then clicking on the 'Edit' button next to the Traffic allocation in the right column.
Archive or un-archive experiments
Consider archiving experiments that are no longer active, so they don't show up in your project. You'll still be able to reference and un-archive the experiment, if you like.
To archive an experiment:
Navigate to the Home page.
In Optimizely X, click the ... icon next to the experiment you want to archive and select Archive.
To access archived experiments:
Navigate to the Experiments dashboard.
Click the dropdown menu and select Archived.
Select an experiment and click Unarchive.
Check out a few more tips for organizing your experiments.