- Integrate DialogTech and Optimizely so that phone call conversions can be attributed to Optimizely experiments
- Create a custom event so that DialogTech can track conversion types
DialogTech (formerly Ifbyphone) is the world leader in voice-based marketing automation. DialogTech's applications include keyword-level call tracking (SourceTrak), call routing (hosted IVR), call management (virtual call center), and outbound notifications.
Thanks to DialogTech for providing the relevant code, instructions, and screenshots in their Optimizely Setup Guide!
You can configure Optimizely and DialogTech to work together so that you can see "offline" phone conversions alongside online conversions. This article will show you how to set up the integration.
- Select the Domain Sets that will send data to Optimizely
- Create a Phone Call Goal in Optimizely
- You're done!
Note that there may be up to an hour delay between a call occurring and Optimizely updating the experiment results page, though calls will sync to the times they occurred.
There may be up to an hour delay between a call occurring and Optimizely updating the Results Page, though calls will sync to the times they occurred.