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Everything you need to switch from Optimizely Classic to X in one place: See the Optimizely X Web Transition Guide.

Optimizely Knowledge Base

Set up a page in Optimizely X Web

There are two versions of Optimizely
What version do you have?
Optimizely Classic
This is what the Optimizely Classic user interface looks like.
Optimizely X
This is what the Optimizely X user interface looks like.
. If you're using Optimizely Classic, check this article out instead.

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  • Optimizely X Web Experimentation
  • Optimizely X Web Personalization
  • Optimizely X Web Recommendations

  • Set up a new page where experiments and campaigns will run on your site

Pages are URL patterns that you'll use to tell Optimizely where to run campaigns and experiments on your site. Use them as templates, or for a single experiment or campaign.

Here's a five-minute video on how to set up a page:


Set up a new page

Here's how to create and set up a new page, with step-by-step instructions below:


  1. Navigate to Implementation > Pages.

  2. Select New Page.

  3. Name your page.

  4. Select the page type from the dropdown menu.

    Single URL targets a single web page where you want to change the experience, like your homepage.

    A set of URLs targets a group of web pages that share the same template, like all product detail pages on an e-commerce site.

    Global targets all web pages with the Optimizely snippet to change elements that appear on all pages, like a navigation menu.

  5. Use URL Match Types to set the URL. Click Test URL(s) to confirm that the pattern you specified matches your URL.

  6. Select the activation mode from the dropdown menu.

    If the page can't be identified by a unique URL, select Manual. This generates code that you or your developer can place on your site. Our developer docs have more information about how to implement this code.

  7. Click Save Page

Congratulations! You created a page you can add to any experiment or Personalization campaign.

Prepare Optimizely X Web for your whole site and passively collect baseline analytics by adding reusable events, tags, and audiences.