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Optimizely Knowledge Base

Extensions: Template custom features in Optimizely X

  • Optimizely X Web Experimentation
  • Optimizely X Web Personalization

  • Use Extensions, or reusable templates, to easily make changes in the visual editor
  • Enable non-technical users tweak parameters of extensions like image carousels, banners, and lightboxes

Optimizely extensions are reusable templates that developers can use to create custom features for non-technical teams. Extensions streamline experiment creation and reduce code duplication. Teams can use extensions to add custom features to experiences, without ongoing developer support.

Extensions are only available on select plans. Please reach out to your Customer Success Manager to request access.

For example, you might use extensions to build an image carousel style for the homepage and code it to rotate between images. From then on, you'll be able to quickly insert an image carousel on any page and modify the images for a specific campaign without writing more code. With extensions, non-technical users can easily add and edit elements on their webpages that might otherwise require coding. Check out how to add a pop-up modal without code for an example of how extensions work.

If you want to remove an extension from your snippet, you must disable it from the Extensions menu (Implementation > Extensions).

Other extensions you might build include:

... and more.

To learn about building extensions, read this article in the Optimizely Developer Documentation.