This article will help you:
  • Identify the features of your legacy plan type
  • Decide whether to upgrade to a new plan
  • Make decisions about your legacy Bronze, Silver, Gold or Starter plan

Optimizely's legacy plan types include Gold, Silver, Bronze, and Starter plans. If you're on a legacy plan, you currently have access to Optimizely Classic. Use this article to make decisions about your plan, and decide whether to upgrade.

To get access to Optimizely X, upgrade to an Enterprise plan. View the set of features available to you on our Optimizely Plans page. Or, try out Optimizely X with our 30-Day Free Trial.

We also offer a Pay As You Go plan that lets you use Optimizely Classic Testing Standard without a contract. Pay As You Go isn't currently available for Optimizely X.

Why upgrade?

Get access to Optimizely X, our brand new experimentation platform. Compare Optimizely Classic and Optimizely X to learn more. Get the level of monthly unique visitors (MUVs) you need. To upgrade to Optimizely X, head over to our pricing page to see the available features, or give us a call at 1-800-252-9480.

If you'd like to check your current legacy Optimizely subscription, click your username and select Account Settings.

Here's where to find that in Optimizely X:

  1. Click Account Settings.

  2. Navigate to Plan & Billing

Here's where to find that in Optimizely Classic:

  1. Click your username.

  2. Select Account Settings.

Important:

Once you leave a legacy Optimizely plan, you can no longer return to it.

 
Note:

If you upgrade your subscription in the middle of your billing cycle, you'll receive the full monthly unique visitor allowance for that cycle, regardless of when you upgrade.

Features by plan type

We encourage you to select the plan that will help you and your team be most successful with Optimizely. The tables below help you compare the feature sets offered by different plan types.

Build experiments

 

Starter
(Legacy)

Bronze
(Legacy)

Silver
(Legacy)

Gold
(Legacy)

Web and Mobile Visual Editor X X X X
Mobile Developer Tools X X X X
Preview X X X X
Balanced CDN Architecture X X X X
Cross Browser Testing X   X X
Multivariate Experiments X     X
Multi-page (Funnel) Experiments       X

Data-driven insights

 

Starter
(Legacy)

Bronze
(Legacy)

Silver
(Legacy)

Gold
(Legacy)

Real-time Results X X X X
Visitor Segmentation (browser, device) X X X X
Shareable Reports X X X X
Language Segmentation X      
Traffic Source Segmentation       X

Targeted experiences

 

Starter
(Legacy)

Bronze
(Legacy)

Silver
(Legacy)

Gold
(Legacy)

Basic Targeting (browser or device, referrer URL, query parameters, language) X X X X
Traffic Source Targeting X     X
New/Returning Visitor Targeting   X X X
Custom Event Targeting   X X X
Custom Tag Targeting   X X X
Cookie Targeting   X X X
Custom JS Targeting   X X X

Integrations

 

Starter
(Legacy)

Bronze
(Legacy)

Silver
(Legacy)

Gold (Legacy)

Standard Integrations
GA, Mixpanel, KISSMetrics, Universal Analytics, ClickTale, CrazyEgg
X X X X
For other integration levels, see our Integrations article 
API Access Limited X X X

Account management

 

Starter
(Legacy)

Bronze
(Legacy)

Silver
(Legacy)

Gold
(Legacy)

Number of Users 3 1 Unlimited Unlimited
Role-based Permissions        X
Number of Websites & Apps 1 Web
1 Android
1 iOS
1 Web
1 App
2 Web
2 Apps
5 Web
5 Apps

Monthly Unique Visitors (MUVs)

 

Starter
(Legacy)

Bronze
(Legacy)

Silver
(Legacy)

Gold
(Legacy)

Monthly Unique Visitors 50,000 2,000 20,000 200,000

Customer Success and Support options

 

Starter /
Bronze

(Legacy)

Silver
(Legacy)

Gold
(Legacy)

Optiverse: Online Community, Knowledge Base, and Academy X X X
Email Support   X X