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Everything you need to switch from Optimizely Classic to X in one place: See the Optimizely X Web Transition Guide.

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Optimizely Knowledge Base

Anonymize IP addresses in Optimizely

RELEVANT PRODUCTS:
  • Optimizely Classic
  • Optimizely X Web Experimentation
  • Optimizely X Web Personalization
  • Optimizely X Web Recommendations

THIS ARTICLE WILL HELP YOU:
  • Anonymize IP addresses to protect the identity fo your visitors
  • Adjust privacy settings to comply with legal requirements

In some countries, you may be required to remove the last block of an IP address to protect the identity of your visitors. Optimizely allows you to easily remove the last block of your visitors’ IP address before we store event data.

There are two ways to anonymize IP addresses in Optimizely: by project or by account.

If you're an account administrator, you can enable this setting at the account level to anonymize IP addresses automatically for all new projects. Here's what will happen: 

  • The last octet of the IP address changes into a 0 (zero) for all tracking calls made to Optimizely

  • The full IP address won't be stored anywhere and cannot be retrieved later

You can also lock this setting to ensure that your account is always in compliance. This article walks you through enabling IP anonymization at the account level.

Optimizely X

Here's how to enable IP anonymization for an account in Optimizely X.

  1. Navigate the Account Settings > Account Overview.

  2. Enable Anonymize by default to automatically anonymize IP addresses for new projects.

  3. If you want to lock the setting permanently, click to enable Lock this setting permanently. You cannot undo this action yourself once saved. You will need to contact Optimizely's support team to change this setting.

  4. Click Save.

Optimizely Classic

Here's how to enable IP anonymization for an account in Optimizely Classic.

  1. Navigate to Account Settings.

  2. Select Account Overview.

  3. Enable Anonymize by default to automatically anonymize IP addresses for new projects.

  4. If you want to lock the setting permanently, click to enable Lock this setting permanently. You cannot undo this action yourself once saved. You will need to contact Optimizely's support team to change this setting.

  5. Click Save.

IP anonymization by project

If you'd like to enable IP anonymization on a project-by-project basis, rather than automatically for the entire account, you can do that in Project Settings. Here's how: