Resources to help you prepare your site, build and run experiments, and learn from results.
Learn how Stats Engine processes your customer data and drives key business insights.
Jumpstart your optimization journey with this list of high-impact test ideas.
Resources to help you prepare your site, build and run experiments, and learn from results.
Resources to help you boost site performance in Optimizely.
Resources to help you prepare your site, build and run campaigns, and learn from results.
Welcome to Optimizely. Use our Getting Started guides, FAQs, and video tutorials to get your program off the ground.
Implement the Optimizely snippet, manage projects and collaborators.
Integrate Optimizely with your CMS, analytics platforms, tag managers, third-party data, and more.
Generate ideas for experimentation, build a strategic roadmap, and grow your optimization program.
Build experiments and campaigns with Optimizely’s Editor or custom code.
Use pages, URL Targeting, audiences, traffic allocation to decide who sees your experiments and campaigns, and where they’ll run.
Measure the success of your experiments and campaigns with click, pageview, custom and revenue tracking events and goals.
Make sure that campaigns and experiments look and work the way you'd like, before publishing them live to the world.
Find and troubleshoot common issues.
Interpret the Results page, learn how the Optimizely Stats Engine works, and take action on your results.
Change your email and password, check your plan type and features, and protect your account.
New in Target Your Visitors
New in Build Campaigns and Experiments
New in Analyze Results
New in Measure success: Track visitor behaviors
New in Measure success: Track visitor behaviors
New in Analyze Results
Other Ways the Optiverse Can Help
Optiverse has many resources designed to help you, no matter where you are in your journey to becoming an optimization expert.
Academy
Learn optimization essentials at your own pace and practice your skills through interactive, step-by-step courses.
Support
View your ticket history or file a support ticket with our team of helpful experts.
Are You an Agency or Optimizely Partner?
Access the Optimizely Agency Portal, an exclusive site for agencies and partners to view Optimizely resources and register client leads.