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Optimizely X Web Experimentation Resources
Resources to help you prepare your site, build and run experiments, and learn from results.
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Stats Engine Resources
Learn how Stats Engine processes your customer data and drives key business insights.
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Testing Ideas
Jumpstart your optimization journey with this list of high-impact test ideas.
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Optimizely X Full Stack
Resources to help you prepare your site, build and run experiments, and learn from results.
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Optimizely Performance Resources
Resources to help you boost site performance and troubleshoot performance issues in Optimizely.
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Optimizely X Web Personalization Resources
Resources to help you prepare your site, build and run campaigns, and learn from results.
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Explore the Knowledge Base

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Welcome to Optimizely. Use our Getting Started guides, FAQs, and video tutorials to get your program off the ground.
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Implement the Optimizely snippet, manage projects and collaborators.
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Integrate Optimizely with your CMS, analytics platforms, tag managers, third-party data, and more.
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Generate ideas for experimentation, build a strategic roadmap, and grow your optimization program.
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Build experiments and campaigns with Optimizely’s Editor or custom code.
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Use pages, URL Targeting, audiences, traffic allocation to decide who sees your experiments and campaigns, and where they’ll run.
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Measure the success of your experiments and campaigns with click, pageview, custom and revenue tracking events and goals.
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Make sure that campaigns and experiments look and work the way you'd like, before publishing them live to the world.
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Find and troubleshoot common issues.
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Interpret the Results page, learn how the Optimizely Stats Engine works, and take action on your results.
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Change your email and password, check your plan type and features, and protect your account.

Most Recent Articles

Feature flags and rollouts
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Primary and secondary metrics and monitoring goals
The Experiment Results page for Optimizely X
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