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Optimizely Knowledge Base

Popular Articles & Resources

Optimizely X Web Experimentation Resources
Resources to help you prepare your site, build and run experiments, and learn from results.
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Stats Engine Resources
Learn how Stats Engine processes your customer data and drives key business insights.
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Testing Ideas
Jumpstart your optimization journey with this list of high-impact test ideas.
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Optimizely X Full Stack
Resources to help you prepare your site, build and run experiments, and learn from results.
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Optimizely Performance Edge Resources
Resources to help you boost site performance in Optimizely.
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Optimizely X Web Personalization Resources
Resources to help you prepare your site, build and run campaigns, and learn from results.
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Explore the Knowledge Base

Welcome to Optimizely. Use our Getting Started guides, FAQs, and video tutorials to get your program off the ground.
Implement the Optimizely snippet, manage projects and collaborators.
Integrate Optimizely with your CMS, analytics platforms, tag managers, third-party data, and more.
Generate ideas for experimentation, build a strategic roadmap, and grow your optimization program.
Build experiments and campaigns with Optimizely’s Editor or custom code.
Use pages, URL Targeting, audiences, traffic allocation to decide who sees your experiments and campaigns, and where they’ll run.
Measure the success of your experiments and campaigns with click, pageview, custom and revenue tracking events and goals.
Make sure that campaigns and experiments look and work the way you'd like, before publishing them live to the world.
Find and troubleshoot common issues.
Interpret the Results page, learn how the Optimizely Stats Engine works, and take action on your results.
Change your email and password, check your plan type and features, and protect your account.

Most Recent Articles

Discrepancies in third-party data
Basic: Use analytics reports to generate hypothese...
Troubleshooting: Common issues in Optimizely Web
Audience conditions: Descriptions and examples
Multi-armed bandits vs Stats Accelerator: when to ...
How Optimizely counts conversions
Other Ways the Optiverse Can Help
Learn optimization essentials at your own pace and practice your skills through interactive, step-by-step courses.
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