Learn the essentials of building an experiment in six short steps.
Explore Optimizely’s key features with this library of short video tutorials.
Jumpstart your optimization journey with this list of high-impact test ideas.
Optimize your website. This guide has everything you need to set up Optimizely and start testing.
Optimize your mobile apps. This guide has everything you need to set up Optimizely and start testing.
Visit our developer docs, which contain code samples, FAQs, and more on the REST and JS API.
Welcome to Optimizely. Use our Getting Started guides, FAQs, and video tutorials to get your program off the ground.
Implement the Optimizely snippet, manage projects and collaborators, and configure your account settings.
Integrate Optimizely with your CMS, analytics platforms, tag managers, third-party data, and more.
Generate ideas for testing and personalization, build a strategic roadmap, and grow your optimization program.
Build different types of experiments with Optimizely’s Visual Editor or custom code.
Use URL Targeting, Audiences, Traffic Allocation, and Dimensions to decide who will see your experiments and campaigns, and where they’ll run.
Measure the success of your experiments with click, pageview, custom event, and revenue tracking goals.
QA your experiment setup with our Pre-launch Checklist and find troubleshooting tips for common issues.
Interpret the Results page, learn how the Optimizely Stats Engine works, and take action on your results.
New in QA and Troubleshoot
New in Build Experiments
New in Track Conversion Goals
New in Integrate Other Platforms
New in QA and Troubleshoot
New in Build Experiments
Other Ways the Optiverse Can Help
Optiverse has many resources designed to help you, no matter where you are in your journey to becoming an optimization expert.
Community
Your reference guide for support topics, FAQs, feature documentation, and optimization strategies.
Academy
Learn optimization essentials at your own pace and practice your skills through interactive, step-by-step courses.
Support
View your ticket history or file a support ticket with our team of helpful experts.
Are You an Agency or Optimizely Partner?
Access the Optimizely Agency Portal, an exclusive site for agencies and partners to view Optimizely resources and register client leads.