Resources to help you prepare your site, build and run experiments, and learn from results.
Explore Optimizely’s key features with this library of short video tutorials.
Jumpstart your optimization journey with this list of high-impact test ideas.
Resources to help you prepare your site, build and run experiments, and learn from results.
Optimize your mobile apps. This guide has everything you need to set up Optimizely and start testing.
Resources to help you prepare your site, build and run campaigns, and learn from results.
- What's the difference between Optimizely Classic and Optimizely X? ❯
- How do I integrate with Google Analytics? ❯
- Why isn’t my page loading in the editor? ❯
- How do I QA an experiment? ❯
- How do I set up goals? ❯
- How do I interpret my results? ❯
- How do I target a particular audience? ❯
- How do I set up a redirect experiment? ❯
Welcome to Optimizely. Use our Getting Started guides, FAQs, and video tutorials to get your program off the ground.
Implement the Optimizely snippet, manage projects and collaborators.
Integrate Optimizely with your CMS, analytics platforms, tag managers, third-party data, and more.
Generate ideas for experimentation, build a strategic roadmap, and grow your optimization program.
Build experiments and campaigns with Optimizely’s Editor or custom code.
Use pages, URL Targeting, audiences, traffic allocation to decide who sees your experiments and campaigns, and where they’ll run.
Measure the success of your experiments and campaigns with click, pageview, custom and revenue tracking events and goals.
Make sure that campaigns and experiments look and work the way you'd like, before publishing them live to the world.
Find and troubleshoot common issues.
Interpret the Results page, learn how the Optimizely Stats Engine works, and take action on your results.
Change your email and password, check your plan type and features, and protect your account.
New in Build Campaigns and Experiments
New in Measure success: Track visitor behaviors
New in Get Started
New in Target Your Visitors
New in QA Campaigns and Experiments
New in Integrate Other Platforms
Other Ways the Optiverse Can Help
Optiverse has many resources designed to help you, no matter where you are in your journey to becoming an optimization expert.
Community
Your reference guide for support topics, FAQs, feature documentation, and optimization strategies.
Academy
Learn optimization essentials at your own pace and practice your skills through interactive, step-by-step courses.
Support
View your ticket history or file a support ticket with our team of helpful experts.
Are You an Agency or Optimizely Partner?
Access the Optimizely Agency Portal, an exclusive site for agencies and partners to view Optimizely resources and register client leads.