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Optimizely Knowledge Base
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Popular Articles & Resources

Build an Experiment in Six Steps
Learn the essentials of building an experiment in six short steps.
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Help Video Library
Explore Optimizely’s key features with this library of short video tutorials.
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Testing Ideas
Jumpstart your optimization journey with this list of high-impact test ideas.
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Get Started: Web Optimization
Optimize your website. This guide has everything you need to set up Optimizely and start testing.
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Get Started: Mobile Optimization
Optimize your mobile apps. This guide has everything you need to set up Optimizely and start testing.
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Developer Docs
Visit our developer docs, which contain code samples, FAQs, and more on the REST and JS API.
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Explore the Knowledge Base

Welcome to Optimizely. Use our Getting Started guides, FAQs, and video tutorials to get your program off the ground.
Implement the Optimizely snippet, manage projects and collaborators, and configure your account settings.
Integrate Optimizely with your CMS, analytics platforms, tag managers, third-party data, and more.
Generate ideas for testing and personalization, build a strategic roadmap, and grow your optimization program.
Build different types of experiments with Optimizely’s Visual Editor or custom code.
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Use URL Targeting, Audiences, Traffic Allocation, and Dimensions to decide who will see your experiments and campaigns, and where they’ll run.
Measure the success of your experiments with click, pageview, custom event, and revenue tracking goals.
QA your experiment setup with our Pre-launch Checklist and find troubleshooting tips for common issues.
Interpret the Results page, learn how the Optimizely Stats Engine works, and take action on your results.

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Other Ways the Optiverse Can Help
Your reference guide for support topics, FAQs, feature documentation, and optimization strategies.
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