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Popular Articles & Resources

Build an Experiment in Six Steps
Learn the essentials of building an experiment in six short steps.
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Help Video Library
Explore Optimizely’s key features with this library of short video tutorials.
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Testing Ideas
Jumpstart your optimization journey with this list of high-impact test ideas.
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Get Started: Web Optimization
Optimize your website. This guide has everything you need to set up Optimizely and start testing.
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Get Started: Mobile Optimization
Optimize your mobile apps. This guide has everything you need to set up Optimizely and start testing.
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Developer Docs
Visit our developer docs, which contain code samples, FAQs, and more on the REST and JS API.
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Explore the Knowledge Base

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Welcome to Optimizely. Use our Getting Started guides, FAQs, and video tutorials to get your program off the ground.
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Implement the Optimizely snippet, manage projects and collaborators, and configure your account settings.
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Integrate Optimizely with your CMS, analytics platforms, tag managers, third-party data, and more.
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Generate ideas for testing and personalization, build a strategic roadmap, and grow your optimization program.
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Build different types of experiments with Optimizely’s Visual Editor or custom code.
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Use URL Targeting, Audiences, Traffic Allocation, and Dimensions to decide who will see your experiments and campaigns, and where they’ll run.
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Measure the success of your experiments with click, pageview, custom event, and revenue tracking goals.
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QA your experiment setup with our Pre-launch Checklist and find troubleshooting tips for common issues.
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Interpret the Results page, learn how the Optimizely Stats Engine works, and take action on your results.

Most Recent Articles

Set a test cookie: Preview a live campaign or expe...
Experimentation in Personalization campaigns
Extensions and reusable templates
Take action on campaigns and share results
Audience conditions: Descriptions and examples
Simultaneous testing and mutually exclusive experi...
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