Learn the essentials of building an experiment in six short steps.
How can we help?
Welcome to Optimizely. Use our Getting Started guides, FAQs, and video tutorials to get your program off the ground.
Implement the Optimizely snippet, manage projects and collaborators.
Integrate Optimizely with your CMS, analytics platforms, tag managers, third-party data, and more.
Generate ideas for experimentation, build a strategic roadmap, and grow your optimization program.
Build experiments and campaigns with Optimizely’s Editor or custom code.
Use pages, URL Targeting, audiences, traffic allocation to decide who sees your experiments and campaigns, and where they’ll run.
Measure the success of your experiments and campaigns with click, pageview, custom and revenue tracking events and goals.
Make sure that campaigns and experiments look and work the way you'd like, before publishing them live to the world.
Find and troubleshoot common issues.
Interpret the Results page, learn how the Optimizely Stats Engine works, and take action on your results.
Change your email and password, check your plan type and features, and protect your account.
New in QA Campaigns and Experiments
New in Set Up Optimizely
New in Build Campaigns and Experiments
New in Integrate Other Platforms
New in Target Your Visitors
New in Analyze Results